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Assistant Store Manager (W/M) /les-opportunites/12243-assistant-store-manager-w-m /en/opportunities/12243-assistant-store-manager-w-m

Assistant Store Manager (W/M)

  • Type de contrat : CDI
  • Pays : Danemark
  • Ville : Copenhague
  • Métier : Magasins-Encadrement
  • Expérience : Minimum 6 ans

Présentation de la société

Hermès Benelux is in charge of developing client experience in Belgium, Netherlands, Denmark and Nordics countries.
We are now looking for an Assistant Store Manager for Copenhagen.

Mission générale

  • The Assistant Store Manager is responsible for partnering with the Store Manager to successfully run all aspects of the business including front and back office tasks, notably:
  • - develop local clientele and build customer loyalty with a personalized and attentive service
  • - deliver perfect shopping experience to customers and visitors
  • - achieve annual sales target
  • - optimise stock level, sell-through, quality and diversity of the offer
  • - monitor maintenance and condition of the store
  • - keep shrinkage as low as possible
  • - make sure procedures are understood and respected
  • He/she shall spend a minimum of 80% of working time on shopfloor.
  • In the absence of the Store Director, the Assistant Manager will step into the role of the Store Director, take full responsibility, alert if necessary and make relevant reports.
  • This entails a permanent and clear communication between the Assistant Manager and the Store Manager in all actions.
  • The store operates 7 days per week in summer and in December.

Principales activités


> recruit new customers by making them discover the store
> be an Hermès ambassador for each visitor and offer him the best memorable store experience possible
> be on the sales floor to welcome customers and provide a perfect quality welcome
> promote an attractive and sales efficient VM
> supervise a good capture of CRM data
> offer a qualitative and reactive After Sales Service
> follow up customer requests ( transferts, reorders, special orders )
> deal with customer complaints


> help the Store Manager to organize schedule, days off, holidays , presence sheet, recup,...

Under the supervision of the Store Manager or in his absence :
> conduct the morning briefs : 5 minutes daily brief on qualitative and quantitative targets and KPIs
> lead in-store training regarding :
- presentation of Key Points by metier ambassadors
- presentation of all the new VM Essentials and regular review/refresh about of the existing ones
- presentation of the inspiration booklets
- presentation of the launching guides
- "palette de la soie" trainings

and organize quiz and role play to assess knowledge acquisition and ability to transmit knowledge to customers

> observe and coach staff (using mystery shopping guidelines focusing on weak points … individually on a monthly basis on selling ceremony and store experience, especially :
- understand customer need & wish
- story telling
- objection management
- additional sales and cross selling

> share information on the store, HQ and Hermès worldwide

> organize in store debrief/presentation animated by staff coming back from training…

> welcome and coach new comers

> supervise the appropriate grooming of the sales associates ( uniform, body language, attitude )


> communicate and explain the KPI sent by Commercial office
> share with the team all KPI dashboard
- sales vs LY et vs bud
- level of stock and products to push
- sales to local customers vs sales to visitors
- sell-th of RTW
- sales by staff, average article per ticket, average basket, cross selling


In liaison with HQ Commercial Dept :

> check customer cards filled up by sales associates and give feedback if improvement needed
> control that all customer cards are signed with 1 valid mean of contact
> key enter data in appropriate database
> chase duplicate and incomplete profile
> share and comment monthly KPIs ( capture rate, return rate…)


> take advantage of low traffic period to check with sales team that in-store displays are constantly reviewed, kept fresh and attractive

> follow up the wish list, make sure bags are proposed to local customer first

> optimize stock levels ( best-sellers, slow movers )
> follow up the product offer, anticipate reorders
> assist the Store Manager to prepare Podium buyings


In liaison with HQ support services :
> make sure that the store is operating in the best material conditions in terms of global maintenance, access, security

In liaison with HQ internal control manager :
> ensure that rules and internal procedures ( detaxe, product return, quotas, duplicates, cash, discounts, forced prices...) are respected
> up-date Store Notebook ( via Toile H ) and inform about new procedures
> train and assist staff to understand and apply procedures

> be responsible for all areas of financial compliance, including banking and cashing up daily and reconciliation of the tills

> handle obligatory daily alerts


Along with the Store Manager :
> follow up sales vs targets
> analyse monthly sales and KPIs
> share best practices observed or implemented
> feedback on improvement areas and team and/or store needs

Profil du candidat

  • 6 year experience in retail or hospitality
  • Passion for retail
  • Result oriented
  • Service and detail oriented
  • Proficient with Windows and IT retail systems
  • Curious
  • Fluent in Danish and English.
  • Team worker, sense of pedagogy
  • Sense of fashion and sensibility to craftsmanship
  • Ability to manage
  • Must possess basic office skills including proficiency in Microsoft Office Suite
  • Ability to learn merchandise, POS, effectively troubleshoot
  • Ability to interpret sales data and translate to effective business recommendations
  • Ability to learn specific computer systems.
  • Ability to process figures
  • Clear written and verbal communication skills
  • Flexible in work availability as business needs dictate